Dove free essay sample

The promoting support of this battle was not the same as the typical publicizing effort in this industry. For instance, Dove recruited some ordinary or even somewhat larger than average ladies rather than famous people as their models to ask the pubic to characterize whether it is curiously large or remarkable. As the self evident certainty, this battle effectively pulled in the open consideration yet it despite everything has certain expected dangers. All things considered, should the Unilever proceed with the Dove Campaign for Real Beauty? My answer is sure however with specific reservations because of the way that the crusade didn’t appropriately reaction the issue of culture contrasts in the worldwide condition. In the accompanying paper, I will investigate the circumstance and give a few recommendations to show my perspective. SITUATIONAL DIAGNOSIS Should Unilever proceed with the â€Å"Campaign for Real Beauty†? Nature of the Problem The Campaign for Real Beauty without a doubt accomplished the brand mindfulness and broke people’s convention meaning of genuine magnificence. Anyway this battle was disputable to the governing body of Unilever. From one hand, a few people hold the view that this publicizing effort was powerful because of the way that it improved the business volume of Dove item by expanding the open item mindfulness. From another hand, some others contended that this promoting effort would be excessively unsafe for Unilever to proceed and recommended that it may get negative result in Asian nations. Since the way of life contrasts in different nations may cause the converse meaning of magnificence. Here comes the contention for the dynamic of Unilever to conclude whether to proceed with this battle. Points of interest From the Perspective of Public a) New innovation changes the social incentive In the contemporary society, new innovation, for example, new media, assumes a significant job on improving the worth arrangement of the open particularly for the more youthful or center age. Pigeon used the new innovation business channel and discharged this promoting effort on YouTube. This new web based life changes the social incentive by giving them inquiries on the subject of what is genuine magnificence and produce conversations of the current patterns of social worth, for instance, the interrelationship among guardians and youngsters. It produced volumes of conversation on visit rooms, with commitments on themes like anorexia and sincere exchanges among fathers and little girls. † (Deighton, J 2008, p. 6) Therefore, the Unilever should proceed with the Dove Campaign of Real Beauty on the grounds that the battle is gainful to general society regarding decidedly changing the social worth. b) Soc ial Trends New job of ladies Dove proposed the criticalness of the normal excellence and attempted to change the manner in which individuals see magnificence via doing its notices. Dove’s mission is to cause more ladies to feel lovely consistently by widening the limited meaning of excellence and moving them to take extraordinary consideration of themselves. † (Deighton, J 2008, p. 4) Consequently, this crusade effectively roused the ladies to expand their self-assurance and regard and urged them to give more consideration to their viewpoint. It is prudent for Unilever to help this battle from the viewpoint of open since it broke people’s cliché estimation of excellence and produced the new job of ladies which changes the self-articulation esteem themselves in a constructive manner and reconstruct the confidence for ladies. From the Perspective of the Dove Company a) New innovation improves the item mindfulness Social media has a colossal number of crowds and it gives a compelling device to create the open intrigue and lift the business volume by expanding the item familiarity with one organization. Bird discharged this crusade on YouTube rather than the conventional method of completing the ads which was cost-viably and practical powerful. â€Å"It was among the most downloaded ads ever to show up on YouTube, and its prevalence was the subject of significant paper, radio and TV inclusion. (Deighton, J 2008, p. 6) Dove improved its image prevalence by utilizing the new media channel which is one of the fundamental reasons that the Unilever should proceed with the publicizing effort. b) Benefit The excellence and wellbeing industry has mass market. As indicated by the overview, just 2% ladies viewed themselves as magnificence and an ever increasing number of females become keen on applying for plastic m edical procedure to change their standpoint. The Dove Real Beauty Campaign expanded the deal volume of Dove which was useful to the turnover of organization. What's more, the confirmations are clear as per the income development of Dove Company. It registered that the brand had developed by $1. 2 billion. A great part of the development was inferable from its expansion into individual consideration classes which could be credited to this crusade. † (Deighton, J 2008, p. 7) As we as a whole know, the enthusiasm of investors is the need for one organization to consider when settling on the choice. Consequently, it is achievable for Unilever to proceed with the crusade for the good of its own. Disservices It is surrendered that the Dove Real Beauty Campaign was powerful and valuable from the viewpoints of both open and the organization itself. In any case, there are two primary disservices of this battle which may cause unfortunate impact. What's more, Unilever ought to decently address these two components before settling on any further choices. a) Negative result in the Asian market The Campaign of Real Beauty effectively pulled in their objective clients and attempted to give the open a more extensive meaning of genuine excellence which arrived at their own desire. The issue existed when Unilever propelled this crusade everywhere throughout the world. They dismissed the issue of social contrasts and the distinctive method of characterize magnificence among Eastern and Western nations. For instance, a woman as the model of Dove would appear to be appealing from the perspective on individuals in the Western nations, since female magnificence in Western nations, a copious body with tan skin is considered as a delightful and attractive woman however it is shockingly turned around in the Eastern nations. In the Asian nations, this woman may be certainly larger than usual. In Asian nations, for example, China, they characterize the character of thin body and light complexion as ladylike magnificence. The model of this crusade may be not appealing from the perspective on Asian individuals which cause a negative result in the Asian market. b) Potential hazard for Dove Proceeding with the battle may have expected hazard for Unilever somewhat. The commercial was scrutinized by certain individuals for picking some old or intensely freckled women as their overly model. What's more, a few people saw the models of Dove was excessively normal and not engaging. â€Å"Taking up the clubs for the truth is an unsafe procedure for Dove. The hidden thought is engaging; the trouble is in how to communicate it. † (Clegg, A 2005) And other case of the unfortunate impact is that Dove supported the arrangement â€Å"Ugly Betty† so as to improve their item mindfulness by telling the open that all the young ladies are excellence as long as you have sure. Be that as it may, it may demolish the impression of the brand worth and lost their objective clients whenever Dove turned into a brand just for the old, fat and intensely freckled women. Proposals a) Continue this crusade It is recommended that Unilever should proceed with the Dove Real Beauty Campaign from the parts of general society and the organization itself. As referenced over, this battle utilized new innovation promoting channel to change people’s social incentive in a constructive manner and improve the confidence for ladies which was gainful to the general population. Also, for the good of its own, this battle improved the business volumes which create the road for the organization by utilizing this crusade to improve their item mindfulness. Hence, Unilever should bolster this crusade and figure out how to accomplish more prominent advancement and win the bigger piece of the overall industry in the wellbeing and magnificence area. b) Adjust the issue of Localization is one of the fundamental issues to adjust to the outside variable condition. Pigeon ought to modify the issue of social distinction as the methodology of limitation. So as to all the more likely adjust to the Asian market, Dove ought to update its commercial battle and recruit some thin woman with light complexion as their model to draw in the Asian clients. Regardless of variety in the portrayal of magnificence, the marker of wellbeing and richness a little midsection has consistently been an invariant image of female excellence in Asian nations. (Agence France-Press 2007) Therefore, Unilever should make alteration on limitation when propelling this crusade. End To summarize, as I would like to think, it is fitting for Unilever to proceed with the Dove Real Beauty Campaign. Since it changed the social worth decidedly and accomplished fulfilled benefit for the organization. Other than that, Unilever ought to likewise address the issue of social contrasts when propelling this promotion crusade. References: Agence France-Press (2007) ‘Beauty is characterized as a waist† saw seventh November 2012lt; http://www. cosmosmagazine. com/news/961/excellence characterized a-waistgt; Clegg, A (2005) ‘Dove Gets Real’ saw seventh November 2012 lt;http://w ww. brandchannel. com/features_effect. asp? pf_id=259gt; Deighton, J (2008) ‘Dove: Evolution of a Brand’ HBS 9-508-047, 25 March.

buy custom Health and Social Services essay

purchase custom Health and Social Services exposition As examined before the network of Borough makes up Flatbush and it is arranged in Brooklyn part of New York City. There are 37,132 lodging units with 106,154 individuals living in them as per the 2000 evaluation (Wikipedia, 2010). Twenty three percent of the occupants live beneath destitution level while near 70% are in the working class. The people group air isn't seriously contaminated however it isn't likewise the best in New York. This is because of dumping locales and other ecological conditions in the zone. The lodging offices are insufficient for the individuals. This can be seen with the packing in the zone. Most houses are condo and line houses are additionally a character in Flatbush. The squares have near fifty houses together. The establishments present are Erasmus Hall High School at the fringes of Flatbush, the changed church and the Brooklyn College. There are a few striking parks in Brooklyn most regular is Brooklyn Botanical Garden and Prospect Park. The people group shares every one of these assets and it is obvious that the assets can't provide food for the network satisfactorily. Nature squander assortment program is overseen generally by kindness cleaners, J S Cleaners and other little foundations. They gather squander from the territory and furthermore take a gander at the natural states of the network. They additionally offer family administrations to the network. Flatbush is served by Home Healthcare benefits in Brooklyn and furthermore social volunteer administrations are accessible. There are a few and the most striking one is Flatbush focus which offers essential human services administrations, social administrations and other wellbeing requirements for the Flatbush people group. There are likewise Adult social administrations and human services, improving homes. East Flatbush Senior Citizens administrations offer these administrations. The New York Community Hospital of Brooklyn is the significant human services office that serves the occupants of Flatbush and offers most social insurance needs of the network. This referenced offices are confronted with difficulties of the developing size of the network and absence of important assets. They are overpowered by the wellbeing needs of the Flatbush people group (Preferred Health accomplices, 2010). Financial aspects The middle family salary of Flatbush people group is $38,091 and the middle per capita pay produced is $13,052 every year. There are a few shopping stores and most regular is the Johnson family store. There is a high pace of joblessness despite the fact that there are hardly any enterprises in Brooklyn. There are business offices helping individuals to secure position openings. The people group has a few shopping stores that serve the large network. The financial test is significantly joblessness and high living expenses. Transport and wellbeing The people group of Flatbush has a decent system of transport. It I served by a tram arrange that is generally utilized by the network. It is utilized by more than twenty thousand of the individuals from the network. At that point there are transport courses which serve at any rate 6,000 of the network individuals while another near 6,000 likewise drive their own vehicle. The rest utilize accessible ferryboats, bikes and foot. Cabs are likewise accessible however it isn't extremely normal method of transport for the individuals. The cleaning administrations are controlled by somewhere in the range of hardly any organizations for instance JS Cleaners. They are in control for the sanitation of the zone. The police division of New York and Fire office have an office that goes about as their post in Flatbush. They serve the regions of Flatbush. The crime percentages are likewise high around there. Because of the decent variety of culture and huge joblessness it is clear wrongdoings like robbery, vehicle burglary and great theft will be high. Thievery and vehicle robbery are the main wrongdoings in Flatbush. Legislative issues and Government The state representative is called Kevin Parker and he is confronting challenge by a city committee man in his offer for re-appointment. His challenger Kendall Stewart is likewise confronted with a case against his helpers who stole finance. The governmental issues of Flatbush is for the most part for a tough situation of state representative. The Federal Government of New York oversees Flatbush and its locale. The people group advocates are not a lot of compelling at the network level. They are just given hard of hearing ears. Correspondence Correspondence in Flatbush is for the most part casual. With the development of the web and informal communities like face book, MySpace and twitter a great many people use this stage for correspondence. Cell phones are additionally a structure utilized by many. Most Flatbush inhabitants own a cell phone. Casual language is likewise generally utilized. This region is having numerous African Americans henceforth slang is likewise normal. Papers are a typical element in the shopping stores and roads. It is clear that most grown-ups can get a duplicate and read yet the youngsters are infrequently intrigued by the paper substance. They use web to get refreshed with current issues and furthermore rely upon grapevine. Instruction There are different open and elementary schools in Flatbush. There are additionally secondary schools and organizations. Erasmus Hall is the most widely recognized secondary school with different grounds in Flatbush fringe. The other is a private called New Vistas Academy. The schools are accessible however a few understudies are not keen on contemplating due to their way of life. Female understudies are exceptionally inclined to drop out of school because of adolescent pregnancy. The schools don't perform well indeed. Flatbush people group understudies come up short on the inspiration and soul of examining. This is because of absence of control. There is an open library in Flatbush. It is accessible and open however it needs numerous books. It is the bbuilding that can be seen yet materials in the library are old. The absence of instructive assets is a significant instructive issue. Schools should be updated and data materials must be placed in the library. Along these lines the assets negligibly meet the instructive needs of Flatbush people group. Diversion Game is the most well-known component of diversion in Flatbush. The people group tennis courts, b-ball courts and pitches for football. There are additionally stops where the network can proceed to unwind for instance in Ditmas Park there are an assortment of exercises for amusement. Move classes and different games are likewise broadly accessible. The young people are for the most part the ones associated with recreational exercises. B-ball and tennis are increasingly normal. A couple of discover moving classes a need. Not all that numerous grown-ups take an interest in the games exercises. The games needs of Flatbush are halfway met since great games foundation needs Flatbush people group. The offices should be improved. Discernments The people group pioneers feel that the network administrations and projects are not satisfactory to provide food for the enormous network in Flatbush. They are encouraging the administration and furthermore private activities to include more offices and furthermore attempt to improve the ones present. The offices destroy quick for instance the schools and transport framework. They have served numerous years however they are once in a while revamped and improved. The populace has developed and the limit with regards to the offices has not been improved. The people group older folks feel there is a ton to be finished with respect to the wellbeing living of the network. Security is an issue as crime percentages have expanded. More substance misuse and liquor is offered to those underneath the specified age. The people group of Flatbush needs quick consideration of the specialists. Investigation The Flatbush people group has been associated with numerous projects to attempt to improve the soundness of the network. There are associations that have come up to give methods of having a protected network. The principal line of resistance in Flatbush can be thought to be associations that help the network to carry on with a solid life. Brooklyn Bureau of network administration is one of the associations. They offer a scope of administrations that add to building a solid public activity for Flatbush people group. The preparation offered by this association is imperative in framing the typical resistance line of the network. Having these projects empowers the network to confront numerous cultural issues decidedly and furthermore maintain a strategic distance from. At the point when kids experience the projects they are not prone to be enjoyed wrongdoing and negative conduct, grown-ups will be increasingly aware of their wellbeing and conduct. They have likewise self improvement gatherings to check the neediness levels in the network. This encourages them meet their everyday monetary necessities. Purchase custom Health and Social Services exposition

Comparison of Jane Austen’s novels

Question: Does the Igbo culture self-destruct exclusively due to outside weights of European Imperialism and Christianity or are there interior strains that cause the way of life to deteriorate? Answer: In Things Fall Apart, Chinua Achebe investigates the battles between the old customs of the Igbo people group and the impacts of Christianity on individuals of various gauges inside that society. He likewise shows the impacts of one society push onto another. Prior to the presentation of Christianity by the white man, the Ibo society has been all around settled, with its own laws and solid strict convictions. â€Å"The Second Coming† by William Butler Yeats portrays a world going to reach one more progress in its history, one much more awful than the earlier. In this way, we watch the white man barging in the African religion which is pregnant with strange notions, and directing them towards obliteration such that they feel it is a characteristic procedure. The Christian religion carries with itself a solid government and quiet exchange. The individuals become increasingly prosperous and the white men began picking up changes over. In particular, after the congregation of Mr. Kiaga makes due on the Evil Forest for more than twenty-eight days, they won a bunch more believers. In addition, just because, they involved a lady named Nneka, the spouse of Amadi. Nneka had endured a great deal because of bearing twins and afterward losing them to the Evil Forest because of a risky custom. Christianity is seen as an asylum to keep her kids. In addition, Nwoye's female interest made him uncertainty and miracle about various things in Igbo culture that his dad would not harp on for long. These exemplify the demise of Ikemefuna and the forsaking of twins into the shrubbery that cry until they kick the bucket. Along these lines, he considers Christianity to be an answer for his issues and he appears to have discovered harmony in leaving his dad and the harsh religion. Nonetheless, the loss of old conventional qualities to the new religion prompts a totally different age being lost also. Moreover, the interior clash inside the family is tremendous to such an extent that it drives Okonkwo to considerations of brutality, decimation and war, which in the long run bring about the last demolition of his general public. Proof of this is seen when Obreika and Okonkwo are talking about how the white man has crushed Abame, and how he is currently getting along so to Umofia, provoking Okonkwo to state, â€Å"Abame individuals are feeble and absurd. For what reason did they not retaliate? †¦We must battle these men and drive them from our land.† The division inside the group among those preferring the customary and the new has manufactured an ill will. When Okonkwo has considerations of pulverizing the white man, it hints a contention and represents how much disdain force and division can cause. The intensity of inside division is seen in its most noteworthy approach at the end. Seeing what contempt has brought Okonkwo to, the remainder of the family gives up to the white man and permits itself to be vanquished or appeased as the white man claims. Not just they have the whole heritage of the subjects be killed, a whole culture and society also. This clearly grandstands the British strategy of â€Å"Divide and Rule.† Regardless, it is the inner strains that fuel breaking down in the Ibo culture. Had they not been separated by the white man's articulate speech, they would have battled for their privileges and land. The powerless confidence in divine beings and religion that some of Igbo's controlled, drove them to â€Å"accommodate change† and stay oblivious of the manipulative idea of the colonizers. This accommodating disposition, an overwhelming feeling of mediocrity combined with absence of contact with the world outside, cleared route for the outer weights i.e., Christianity and colonialism to authorize lasting control on them.

Mars and Google Earth Project Research Paper Example | Topics and Well Written Essays - 750 words

Mars and Google Earth Project - Research Paper Example From the conversation it is clear thatâ theâ mainâ differencesâ between the two pictures areâ thatâ the arrangement ofâ the differentâ highlights areâ causedâ by s differentâ climatic conditions. In the Mars, there are no man caused properties to crave a portion of the highlights inside the Mars are normally caused. Be that as it may, there are a few highlights inside the regular earth structure that are probably going to impacting the development of various structures. Laval stream is one significant reason for such highlights inside both the earth and Mars separately. The earth is tenable and in this manner life is conceivable on earth due to the positive climatic variables in spite of mars.This study focuses on that in the two planets the mountain includes under investigation framed because of volcanic action. That is when hot liquid rocks discovers out through earths outside and chill to frame a hard rock. Ensuing exercises bring about increasingly more heap up of magma framing a mountain. In planet defaces as the mountain ascend because of stores of layers of magma, it applies a great deal of weight on the underground storm cellar framework at the base of the mountain. This outcomes in some further landforms for example valleys and so on comparably a similar wonder may bring about separation points prompting sinking of the earth to frame a valleys of which the incredible crack valley of east Africa is a run of the mill example. Formation of volcanic mountains in this way display comparable development in both planet earth and defaces. Interestingly Martian planet has no vegetation spread and no obvious waterways, ocean or seas exist.a

Tips On How To Write A College Essay

Tips On How To Write A College EssayIf you are not writing an essay, you are not studying hard enough. No matter what your age is, you can study on a daily basis without writing a college essay. The first thing you should do if you don't want to write an essay is to take notes for long hours. As soon as you do this, you will see how important it is to write every day.You can begin writing a college essay the moment you have got your notes. But then the more difficult task is to find the right topic. Select the topic that you feel passionate about. After choosing a topic, you should create a rough draft of the essay. The purpose of writing a rough draft is to figure out the best way to write the essay.Now that you have drafted a rough draft, you need to decide the exact point that you need to cover in the essay. However, you need to make sure that you cover all points in the entire piece. Once you have decided what the topic is and where you want to place the topics, you need to look for information on how to write an essay. Most writing guides and resources will give you pointers to help you.A lot of people get stuck on facts that they remember from their high school or college writing classes. This is the biggest mistake that people make when they want to write a college essay. The purpose of a college essay is to make the reader analyze the information that you presented. In other words, it is not written for high school students or people who have not finished high school.Most of the time, students are interested in the topic of their studies more than the student's perspective. The question is why the student is not interested in the topic. In this case, the student needs to be more careful about the information he or she is presenting.If you find that you cannot complete a good essay without using your knowledge of the subject, you should know that there are professionals who can help you. The reason why they can help you is because they have already writt en college essays. They know exactly how to structure a college essay. By reading their past work, you will know how to format a college essay. Moreover, they will give you advice on how to proceed with your college essay.You can also search for different college essay topics and take notes about them. During this process, you will learn about the main points of a college essay. After the topic has been chosen, you can easily study the topic, as well as the topic that you have selected. As you continue with your research, you will have better ideas on how to structure a college essay. This means that you will be able to write a good college essay.The search for information is the most valuable step in the process of learning how to write a college essay. Once you have gotten the idea, you can now make the list of topics that you need to cover in your college essay. Use the help of a reference book or a guide to get you started. These are the basic steps that you need to follow when you want to write a college essay.

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Financial Analysis Of Verizon And Recommendations - 2200 Words

Financial Analysis Of Verizon And Recommendations (Term Paper Sample) Content: FINANCIAL ANALYSIS OF VERIZON AND RECOMMENDATIONS Name Institution Instructor Name Date TABLE OF CONTENTS EXECUTIVE SUMMARY3 SWOT ANALYSIS.....3 RECOMMENDATION AND JUSTIFICATION...4 CONCLUDING THOUGHTS.6 REFERENCES..7 EXECUTIVE SUMMARY Verizon is an American based multinational corporation in the Telecommunication and mass media industry. Verizon is cooporated in Delaware but the company itself is based in New York City. Its key products include digital television, cable television, telematics, fixed line, mobile broad band and internet related services.Verizon emerged when the justice department mandated ATT corporation what was at the time the seven baby bells in 1984. Actually the first name for what we know Verizon was Bell atlantic. Later in 1997 Bell Atlantic merged with NYNEX which was one of the seven baby bells and moved from Philadelphia to New York which was NYNEX headquarters. Later in 2000 Bell atlantic acquired GTE a direct competitor in the telecommunication industry which was in most areas that it was not in as part of its expansion plans. It was after this that it changed from Bell Atlantic to Verizon. Other signifacant parts of its expansion include acquiring AOL and yahoo in 2005 and 2007 respect ively. Verizon wireless which is a subsidiary of Verizon company is currently the largest wireless communication company in the country with over 147 million users. It is also the second largest telecommunication company in terms or revenue only second to ATT . Currently it has over 162,000 employees. Its revenue as of 2006 stood at $126 billion and a net income of $22.52 billion. The shareholders got $ 3.87 earnings per share which marked a 10th consecutive year of increase in earnings (Verizon, 2017). With the increase in the number of subsidiaries and more products such as security solutions Verizon seems to be a company adapting with the changing times and it is here to stay. SWOT ANALYSIS STRENGTH: One of the biggest strength that Verizon has is its brand. Infact it has been ranked top 100 of the most valuable brands, recognizable and generally valuable in business terms by all reputable research firms (Brown, 2017). Thus consumers generally associate the brand with quality and reliability.The second strength is economies of scale. Verizon in the US alone has access to 98% of the territory (Verizon, 2017). With this in place it is able to manufacture, distribute, advertise e.t.c its products in large volumes thus decreasing the cost (Piercy Giles, 1989). To add to that, the quality of Verizons products itself is a strength. By virtue of its services it has a loyal customer base. WEAKNESSES: One of the challenges that Verizon faces is the high cost of infrastructure that is required in the telecommunication industry. With changes in technology new infrastructure is need and some cost a lot of money in terms of acquiring and maintaining. Inability to compete in terms of pricing is also a challenge that is created as a result of Verizon culture of offering high quality services. The high quality services come at a price which has to be transferred to the consumers. Some of the consumers find the pricing high as compared to other similar goods offered by companies such as Sprint. THREATS: The biggest threat to Verizon is the direct competitors in the telecommunication especially ATT mobile and T-mobile. As discussed earlier, ATT is infact the biggest competitor in terms of revenue streams. The competitors such as ATT also have a strong brand and thus take consumers who would otherwise be using Verizons product. Government regulations is also a threat to telecommunication companies such as Verizon due to their sensitive nature.Apart from the internal competitors, there is also foreign threat from companies wishing to invest in ares in which Verizon is occupying. The current labor cost that is incurred by Verizon is in itself a threat. This is because the cost increases the overall operating cost which in turn reduces the profit. Over the years the employee pension funds has been increasing. OPPORTUNITIES: Global growth is one of the things that Verizon has as an opportunity. The world is now a global village with over 7 billion potential customers. Another opportunity is in diversification. The technological world is wide and Verizon can decide to venture into other opportunities such as advertising, computers manufacturing and programming. RECOMMENDATION AND JUSTIFICATIONS Recommendations#1 Wireless equipments get the most capital allocaction single handedly receiving $ 22, 238 million, 23,119 million and 21,625 million in year 2016, 2015 and 2014 respectively. This is because it is the backbone of Verizon in terms of revenue and brand.The revenues generated from wireless were $ 89,186 million , $91680 million and 87,640 million in year 2016,2015 and 2014 respectively. From the above figures alone there is a direct relationship between capital allocated and revenue made, thus it will be wise for Verizon to increase its capital expenditure to increase competitiveness and also maintain its brand Recommendation#2 The real strategy for growth of Verizon has been through acquiring other companies such as Yahoo and GTE. Other companies that have been acquired by Verizon over the years include ; skyward to help in down operations, XO communication in the fibre optic industry, LQD wifi, FleematicsVessel technologies among others. However right now with over 98% access to the US and over 162,000 employees it has more potential of growing internally as opposed ro acquiring new synergies. Over the last 3 years to has used an average of just over $ 22,000 million in infrastructure annually which can aid it when it comes to internal growth. It is highly unlikely that a Verizon can be acquired by in the foreseeable future. However if this was to happen, then ATT will be the most likely choice, In regards to culture it will be easier as their culture heritage can be traced back to the seven bells days. With regard to the overlapping business that will make ATT a monopoly however due to the different cust omer preferences it may have to run the products differently. #Recommendation 3 The average outstanding debts for Verizon has been $ 106,113 million, $ 112,833 nillion and $107,978 in years 2016, 2015 and 2014 respectively. The debt to equity ratio was 8 in 2015 while ideally it should be less than one. This figure has risen by more than 66% in the last 5 years with total debts rising by 25% in the same period (Depersio, 2016). The interest coverage ratio which is at 8 however is quite favourable as it shows how many times Verizon current earnings can be used interest in the outstanding debts that it currently has. This shows that in the short term it will be able to pay all its interest that is needed thus shows no sign of insolvency atleast in the foreseable future. . Even though debts are not necessary if they are used for expansion purposes, the use of owners equity is much better and comforting for a business. With the leverage ratio way above its direct competitors, Verizon should try to decrease it unless absolutely necessary as the current cashflows can maintain the operating costs and any minor additional investments that might be required. Recommendation#4 Since the start of 2016, over 25% of the advertisements of the telecommunications industry has been from Verizon. The a better network as explained with colourfu balls advert alone generated more than 4 billion impressions on television since the start of 2016.The dvert was meant to show how the company dominates in terms of high quality internet which it holds as part of its culture. The airings alone had an estimated media value of over $ 103 million. In 2014 it had spend over $2.5 billion which made it number 5 biggest spender in the United states. Right now Verizon is the leading spender in advertisements in the telecommunicatin industry with over $4.3 (Verizon, 2017)billion spend annual. With the growth of the internet access, online marketing and tv advertisement is more effective than print media. Also all the print media are to some extend going digital. Social media adverttisements in different sites and apps such as facebook, Instagram and twitter has also become more popu lar especially with the new generation. To maintain the brand name and brand value Verizon has to acquire the lions share of the advertisement. Recommendation #5 In the technological world, research and devevopments is key. In 2014, Verizon commissioned the construction of a new data analytics research and development center which will focus on artificial investments and machine-learning activities. Even though rival company leads the research and development space by investing more than more than $ 20.6 billion , Verizon is second with over...